Bimodal is necessary and the company has to develop a psyche for it. Some of the applications have to be customer centric. If you are not changing fast enough you will die one day. Organisations will have to define what change is. You have to mix the two modules like we did it at AMRI. Healthcare was very fragmented. The touchpoint with patients was absent. Data was often lost. We had our internal staff working along with a technology company to start a feedback system. Prescriptions were printed and digitised and we tried to stop pilferages through digital checks. We intermingled all the entities.